New hotel booking site targets travelers with hotel reservation

Backbid allows hotels to see which travelers are coming to their market, how much they are willing to pay and what their travel preferences are. With this insider knowledge, hotels are able to create personalized offers and deliver them directly to consumers, enticing them to book with their property and abandon their original reservation.

Until now, the online booking channel has relied on a listing model which assumes that travelers book hotel stays based on one factor above all else: price. The distribution side of the hotel industry is expanding exponentially as new channels promising the absolute lowest price on hotels launch daily. As a result, hoteliers have been reduced to offering discount after discount to win business, competing in a never-ending race to the bottom.

While savvy hoteliers work to drive bookings through the lowest-cost channel, rate parity agreements often undermine these efforts. As well, online distributors make it difficult for hotels to increase share by tying page placement to lower net rates or higher commissions.

Until now… BACKBID, a revolutionary hotel booking website which offers hotels a way to earn new online business from confirmed travelers with existing reservations, has just launched in private beta mode. The site allows hotels to see which travelers are coming to their market, how much they are willing to pay and what their travel preferences are because BACKBID travelers already have a hotel reservation, confirming their intention to travel. With this insider knowledge, hotels are able to create personalized offers and deliver them directly to consumers, enticing them to book with their property and abandon their original reservation.

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Posted on September 12, 2011, in Hospitality Digital Marketing Services and tagged , , , . Bookmark the permalink. Leave a comment.

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