Mobli’s Social Broadcasting App Is the Closest You’ll Get to Being Batman
Remember that scene in Batman where he’s able to see the whole city through people’s cellphones, Mobli CEO and founder Moshiko Hogeg asks me on a visit to his office. “That’s our vision,” he says. “Anything worth seeing has someone there with a camera.”
Mobli, a social video and photo platform, is updating its platform and adding Android and BlackBerry apps to the service it launched on the iPhone in April.
Here’s how it works: Users take photos and videos; the app automatically tags each image with a location (courtesy of Foursquare’s API) and major events in the vicinity. Users can also write tags like “sports” or “football” or “New York Giants” as they see fit. The new version leverages this feature by creating contextually aware filters based on location, date or category. A musician, for instance, could work with the team to create a filter that adds the band logo on photos taken at concerts.
The tagging system enables you to follow specific users, locations and topics. You can also search images for any keyword or place.
Mobli isn’t the first startup to group photos with tags. An app called Badger is structured around a similar tagging system but lacks two things Mobli has: unlimited video and an option to respond with a photo or video.
Both of these contribute to an effect that’s something like an interactive visual diary. And what’s more compelling than someone else’s diary?
During a demonstration at Mobli’s offices, a photo that Eyal posted to his account was viewed more than 300 times and returned more than 20 comments in about 45 minutes. Granted, Eyal has more people following his count than the average user. But the startup’s Google Analytics page backs up the idea that it’s something people want to spend time with.
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