Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers

by Kevin May

Novel idea from a hotel on the European summer clubbing capital of Ibiza to combine guests’ obsession with Facebook and cutting edge RFID technology – using wristbands.

The Ushuaia Ibiza Beach Hotel positions itself as a party property, attracting clubbers and concentrating a lot of its activities around the island’s hedonistic reputation as the go-to destination for the best nightspots in Europe.
No doubt assuming that many of its guests will be heavy users of Facebook at home and when overseas, bosses have decided to make the social network an integral part of a stay at the property. Guests will be given the option to wear a RFID tech-based wristband throughout their stay, a devise which is then synchronised to their Facebook profile.
Sensors have been installed throughout the hotel (pool, bars, restaurants, etc) so that users can swipe their wristband to upload pictures, update status and check-in using Facebook Places.
All content captured using the hotel’s swipe machines will collected on the hotel’s own Facebook page.
Guests will be encouraged to tag themselves in each of their pictures (especially large group shots from big events), to encourage the creation of a community of guests and also keep a fun record of some of the activities which take place.

Read the entire article on Tnooz

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Posted on July 20, 2011, in Hospitality Digital Marketing Services. Bookmark the permalink. 2 Comments.

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    • Thank you for this comment.
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