IHG’s bookings from mobile devices up by 1000 percent in 12 months.

InterContinental Hotels Group (IHG) has witnessed a nearly 1,000 percent increase in room night bookings from mobile devices in just over a year. The group has gone from under $1 million in monthly revenue to $10 million in just over a year.

In the first five months of 2011, IHG has already surpassed its 2010 total number of room night bookings from mobile devices.

Most guests – 65 percent – who book through a mobile device are staying at IHG hotels the same night or within one day.

IHG has announced the continuation of its mobile app strategy with iPhone booking apps for each of its seven brands – InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

These new apps provide customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations.

The iPhone apps for each brand contain booking and reservation management features, including:

– Search, compare and book at IHG properties

– Plan arrival by accessing current reservations and quick access to maps, directions and hotel contact information

– Securely store credit card information to expedite bookings

– “Touch-to-call” access

– Manage travel profiles

– Receive communication about the latest promotions and offers

– Priority Club Rewards members have the ability to earn points and redeem for stays

– Enroll in Priority Club Rewards (membership is not required to use the apps)

Michael Menis, vice president, Web and Interactive Marketing, IHG said, “Our initial iPhone efforts were targeted at our Priority Club Rewards programme, currently totaling 58 million members, and because our seven brands are at the heart of our business, we are building off that initial success by expanding our iPhone solutions to include apps for each of our seven brands.”

The iPhone apps for each brand follow the release of the InterContinental Concierge Insider Guides app for iPad in December 2010; the Priority Club Rewards app for Android in July 2010; and the Priority Club Rewards app for iPhone in April 2010.

Read the article on Eye For Travel

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Posted on June 29, 2011, in Luxury Brand Influence. Bookmark the permalink. 1 Comment.

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