Why Should I Consider Using Mobile Apps and Tablets For my Hotel?
You don’t have to be an expert in mobile to recognize the dramatic changes that took place in the mobile arena this past year, both in the U.S. and worldwide. There has been a plethora of new mobile devices on the market, many with advanced features, and mobile has taken on a whole new form with the introduction of tablets such as the iPad. The shift from PC to mobile is happening right before our eyes and is changing the way people pay their bills, make bank transactions, shop, communicate, and travel.
The dramatic consumer shift to mobile affects all industries, especially the hospitality industry, as travel and mobile go hand-in-hand. With the increasing demand for mobile devices including smartphones, iPods, and tablets, comes the demand for apps that are useful for the end-user and can turn the mobile device into a conduit that performs the functions of the app. Travel apps are particularly popular and can turn a smartphone into a trip planner, an interactive map, a guide book, a digital concierge, a weather channel, a social network, a camera, and a source of real-time news.
The travel and hospitality industry in particular needs to take a world-wide view of mobile, as travelers come from all over the globe with various devices, unique expectations, and different levels of technical knowledge. According to a recent study by comScore, “While Europe was ‘in the lead’ in the mobile race with their early and widespread adoption of text messaging and higher smartphone penetration compared to the U.S., the U.S. has eclipsed Europe in terms of the penetration of mobile media with 47 percent of the American mobile audiences using connected media, compared to 34% of Europeans.” 1 Mobile media can refer to browsing the mobile web, accessing applications, or downloading content. One main reason the U.S. may have surpassed Europe in mobile media usage is the adoption of unlimited data plans.
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